THE CLIENT
The Bennetts British Superbike Championship (BSB) continues to assert itself as the greatest domestic bike series in the world, and a producer of some of the sport’s hottest properties. Just one month before the race was being held at Silverstone, we were brought in to aggressively promote ticket sales through digital marketing.
THE PLAN
We knew we had no time to delay, with only one month to sell tickets we needed to think on our feet and how we would approach our ticket sales digital marketing strategy and get our campaigns up and running within days.
We instantly audited and optimised existing advertising campaigns and added display advertising to target specific audiences to convert into ticket sales.
We used Facebook adverts to find, convince, and convert the target audience to attendees.
THE EXECUTION
Content Creation +
We developed advertising content tailored to each of the six target audiences including content messaging and tone.
Advanced Social Advertising +
We ran a two-tier Facebook ad campaign focused on raising awareness about the event and then a call-to-action to drive ticket sales. All users were funnelled to the website driving tickets sales whilst adding users to remarketing lists. Campaigns were optimised daily to improve results and reduce costs.
PPC and Display Adverts +
Keyword search campaigns and display campaigns targetting audience and intent on Google, Yahoo and Bing were used to gain position 1 in search, beating the competition and driving on-line ticket sales whilst adding users to a remarketing list for upsells to be managed across social channels.
TAG, GA & Google Data Studio +
Goal setting and reports were established to provide Silverstone with a clear view of their advertising spend and performance at any time.
THE RESULTS
38,000 Tickets sold
3551.40% ROAS
