THE CLIENT
Potski Media are a specialist two-wheeled and automotive media agency. Having worked alongside Potski on the Silverstone campaigns they came to us to increase brand awareness and market their media services.
When the client came to us, they had very little digital presence to be leveraged. We were, functionally, starting from scratch.
THE PLAN
We knew that using a mixture of PPC and social advertising, we could get in front of the right audience, with the right messaging, before the competition.
THE EXECUTION
PPC Management +
We developed paid marketing PPC campaigns tailored to each of the target audiences and sectors.
Advanced Social Advertising +
Using our dynamic multi-tiered social advertising campaign strategy we remarketed to potential customers on Facebook, Instagram, Twitter and LinkedIn.
THE RESULTS
60 GOALS COMPLETED
202% ROAS
3x REDUCTION IN CPA
(cost per acquisition)